If your marketing feels like it’s going nowhere fast—despite all the time and effort you’re pouring into it—you’re not alone.
Most businesses aren’t failing because they’re lazy or indifferent. They’re failing because they’re barking up the wrong tree.
Busy, overwhelmed, drowning in tactics—and yet completely missing the point.
The harsh truth? Being busy isn’t the same as being effective.
Sales aren’t about doing more; they’re about doing the right things.
And right now, you’re wasting time on all the wrong ones. That’s dull marketing, and you’ve got to shake it up. But the good news? I’m here to help.
Together, we’ll get it done, build systems that keep working, and level up your habits and mindset so success becomes second nature.
Why Most Marketing Fails? It’s Dull.
Here’s why your audience doesn’t care about what you’re saying:
They Don’t Care Your message doesn’t hit where it matters—on an emotional level. People buy with their hearts first, minds second.
They Already Know Your marketing sounds like everyone else’s. If you’re echoing your competitors, why would anyone remember you?
It’s Predictable Safe marketing is forgettable marketing. If your message doesn’t surprise, challenge, or provoke curiosity, it’s dead in the water.
It’s Too Rational Logic doesn’t sell on its own. You need to connect emotionally, inspire excitement, and create a visceral response.
Where Most Businesses Go Wrong
Here’s what’s probably happening in your business:
❌ Chasing Tactics Instead of Strategy
You’re bouncing from one shiny marketing trend to the next, hoping something sticks. One week it’s Reels, the next it’s email marketing—but there’s no clear strategy tying it together.
❌ Trying to Speak to Everyone
You’re trying to appeal to too many people, which means your message is watered down and generic. It’s impossible to stand out when you’re playing to the middle.
❌ Spending More Time Creating Than Selling
You’re tweaking designs, rewriting captions, and perfecting your aesthetic—but avoiding the part where you actually make the sale. That’s where the rubber meets the road, but fear of failure keeps you stuck in the background.
Now, I could sugarcoat this, but c’mon—you’d see straight through it. These mistakes are costing you time, money, and clients. But the good news? We’ll fix it. It’s time to CreActivate.
How to CreActivate Your Marketing (and Your Results)
Here’s how you take your marketing from dull and ineffective to bold, purposeful, and impossible to ignore:
1. Make Them Feel It
Your audience doesn’t just need to know what you do; they need to feel why it matters to them. Speak to their dreams, fears, and frustrations. Stop dancing around the problem—they need to believe you’re the only one who gets it and can fix it.
Example? Instead of saying, “I help small businesses with marketing,” say, “You’re fed up with throwing time and money into campaigns that flop. That stops here. We’ll give you a marketing plan that delivers real results, not BS.” See the difference?
2. Make It Fresh
Your competitors are out there recycling the same tired ideas. Be different. Audiences don’t need another “me too” brand. They need inspiration, excitement, and a reason to care. Look at what’s expected of your industry—and do the opposite. Challenge assumptions. Be bold.
3. Twist, Subvert, Surprise
Grab attention by defying expectations. Hooks that make people stop and think will outgun 99% of the same old, same old. For example, a headline like, “Why Most Businesses Should Stop Posting on Social Media” forces your audience to pay attention.
4. Build Systems That Stick
Here’s where I go to work for you—because marketing isn’t a one-off effort. Together, we’ll set up systems that don’t just look good for a campaign or two but keep working long after. These systems will feed your marketing goals automatically, freeing you up to focus on growing your business.
5. Develop Habits & Attitude for Success
Creating change isn’t just about ticking boxes; it’s about rewiring how you think and operate. I’ll help you build marketing habits and a mindset that put clarity and boldness at the core of what you do. Before long, making impactful decisions and taking action will be second nature to you.
The Fix Starts With Focus
You don’t need to be on every platform or running yourself ragged trying to keep up with every new trend. You need clarity. Here’s what’s going to set you apart:
🎯 Focus on Strategy
Every great campaign starts with a clear plan. What’s the big win you’re working toward? Who’s the audience that needs your solution, and how will you show them you’re the answer? Without this, even the most creative ideas are doomed.
🗣 Speak Directly to Your People
Stop trying to catch everyone and focus on the right audience. Connect with them through stories, emotions, and messages that reflect their lives—not generic jargon.
💥 Prioritise Action That Moves the Needle
Busy doesn’t pay the bills. Impact does. Every action should be designed to bring you closer to a sale or a measurable win. No more perfectionism, no more time-sinks.
🔥 CreActivate Your Boldness
Remember—if you don’t stand out, you blend in. Be unapologetically yourself. Boldness works because when you’re truly authentic, the right people will flock to you.
Your Next Move
Here’s the truth—success doesn’t wait, and neither does your competition. The longer you stay stuck, the harder it gets to find your edge and own your space.
If you’re ready to step up, here’s your game plan:
Download the Free CreActivist Checklist It’s bursting with tips to simplify, clarify, and energise your marketing. Use it to start making moves today.
Book a “CreActive Clarity Session” We’ll work together to pinpoint your roadblocks, map your strategy, and take immediate action. No time wasted, just results. And this is on me.
Start Building Momentum That Stays From systems that do the heavy lifting to a bold new attitude, together, we’ll turn getting things done into your new default.
It’s time to stop wasting time on the wrong things and start making marketing that works for you. I’ll help you get it done, set it up to last, and show you what’s possible when you CreActivate your business.
Worth a Chat?🚀
Drop me an E Mail at john@doingitdifferently.com
John (Nick) Atkinson
The CreActivist Marketer who is Doing it Differently!
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